Guides
What we have learned about visibility in AI answers in Hebrew — how the answer engines choose who to mention, and what you can do about it.
Insurance agents and pension advisers in the answers ChatGPT gives: how you get in
In finance the questions are national rather than local, and the advantage lies in specialisation rather than scale. What to write, and what not to.
How a law firm gets into the answers ChatGPT gives in Hebrew
What actually decides whether a law firm is mentioned when a client asks ChatGPT who to turn to, and what you can do about it.
How an estate agency gets into the answers ChatGPT and Gemini give
In real estate the portals dominate the answers. Where an estate agent can still win, and why the opportunity is in questions that ask who, not what.
FAQPage, JSON-LD and schema in Hebrew: what actually helps answer engines
A developer's guide: which schema types are still worth something, the common mistakes in Hebrew, and what Google has actually published about schema and AI.
How ChatGPT and Gemini decide which businesses to mention in an answer
Answer engines do not rank businesses the way a search engine does. How an answer is built, and what we do not know.
How to check whether ChatGPT and Gemini mention your business (in Hebrew)
A practical guide to checking visibility in AI answers by hand: which questions to ask, how to record the results, and what to measure at the end.
Visibility score, share of voice and average position: how visibility in AI answers is measured
The three metrics that describe visibility in the answers ChatGPT and Gemini give, how the visibility score is computed, and when we refuse to give a score.
What AEO (Answer Engine Optimization) is, and how it differs from SEO
AEO is fitting your content to the way ChatGPT and Gemini build an answer. The full explanation, and the practical difference from SEO.
Why my business does not appear in the answers ChatGPT gives — and what to do about it
Four reasons answer engines do not mention you, how to tell which one is yours, and what to do first.