Guides
What we have learned about visibility in AI answers in Hebrew — how the answer engines choose who to mention, and what you can do about it.
What AEO (Answer Engine Optimization) is, vs. SEO
AEO is fitting your content to the way ChatGPT and Gemini build an answer. The full explanation, and the practical difference from SEO.
How a law firm gets mentioned in the answers ChatGPT gives in Hebrew
What actually decides whether a law firm is mentioned when a client asks ChatGPT who to turn to, and what you can do about it.
How to check if ChatGPT and Gemini mention you (in Hebrew)
A practical guide to checking visibility in AI answers by hand: which questions to ask, how to record the results, and what to measure at the end.
AI visibility: score, share of voice and average position
The three metrics that describe visibility in the answers ChatGPT and Gemini give, how the visibility score is computed, and when we refuse to give a score.
How ChatGPT and Gemini decide which businesses to mention
Answer engines do not rank businesses the way a search engine does. How an answer is built, and what we do not know.
Insurance and pension advisers in ChatGPT: how you get in
In finance the questions are national rather than local, and the advantage lies in specialisation rather than scale. What to write, and what not to.
How an estate agency gets into ChatGPT and Gemini answers
In real estate the portals dominate the answers. Where an estate agent can still win, and why the opportunity is in questions that ask who, not what.
Hebrew FAQPage and JSON-LD schema: what helps answer engines
A developer's guide: which schema types are still worth something, the common mistakes in Hebrew, and what Google has actually published about schema and AI.
Why ChatGPT doesn't mention my business, and what to do
Four reasons answer engines do not mention you, how to tell which one is yours, and what to do first.