Frequently asked questions
The questions we are asked most. If something is missing here, it is probably explained on the how we measure page.
- What is visibility in AI answers?
- The extent to which answer engines like ChatGPT and Gemini mention your business when a potential customer asks them who to turn to in your industry. Unlike ordinary search, where there is a list of results, a model's answer holds only a few names — and whoever is not mentioned does not exist as far as the person asking is concerned.
- What does the free check do?
- It runs dozens of real questions in Hebrew against ChatGPT and Gemini without naming your business, and shows in how many of the answers you were mentioned, who was mentioned in your place, and which sources the engines cited. The check takes about a minute.
- Do I need to sign up to run a check?
- No account needed. An email is required — without it the check cannot run, and a copy of the report is sent there.
- How exactly do you measure?
- We ask discovery questions — questions that do not name you — in two engines, read the answers and extract from them which businesses were mentioned and in what order. From that we compute mention rate, average position and share of voice. A question that includes the business name is not counted, because it measures reputation and not visibility.
- Is this exactly what my customer sees in ChatGPT?
- No, and it matters to us to say so. We measure through the providers' APIs and not through the app, and a real user has a history, preferences and sometimes live browsing that change the answer. What the measurement gives is a consistent basis for comparison over time and against competitors — not a screenshot of one particular conversation.
- Why do you check only two engines?
- ChatGPT and Gemini are the engines consumers in Israel actually use. Adding a third engine at equal weight would give it a third of the score despite a marginal share of use, and that would distort the measurement.
- Can I pay to appear in the answers?
- No. There is currently no advertising product that puts a business into a ChatGPT or Gemini answer. What makes a difference is where your business is mentioned across the web and what your site says.
- How long does it take to see a change?
- There is no known answer. Some answers rest on information retrieved at the moment the question is asked and can change within weeks, and some on what the model learned, which updates slowly. Anyone who names a date is making it up.
- What does it mean that you could not measure?
- That every question asked named the business, so there is nothing to compute visibility from. In that case we say so explicitly instead of showing a score of zero — a zero and "cannot be measured" are two different conclusions.
- What happens to my report?
- The report is kept at a permanent link you can come back to and share. If you left an email, we send you a copy of that link.